THE UNTOLD JENANG’S SUCCESS STORY
A Century was passed by the producers of jenang. The result of high consistency,
they made Jenang as the traditional
gift becomes world-class herritage food from Kudus.
Visiting
Religious city, Kudus is never be perfect without getting special snack which
is called Jenang that made from sticky rice, coconut milk, sugar and
wijen. In the past years, this food appeared only in the big ceremonial day but
now this food comes in every season. All those things are the result of
hardwork of a family who successfully made Jenang becomes more popular.
“Is there anyone who does not know
Jenang Mubarok which is known as Jenang Sinar 33 ? People who come to Kudus
even everyone who knows Kudus never forget the existence of Jenang Mubarok
which is familiar enough” Muhammad Hilmy, the third generation of Jenang Sinar
33 ownership said.
He added that in 1910 his family as the
origin of Kudus people started to produce Jenang and only received the order
from Kudus people only. This business was started by Haji Mabruridan Hajjah
Alawiyah in very minimum capital. From the starting
point, the owner only sold Jenang in Pasar
Bubar around Kudus Minaret area. In that time, the owner only produced
35 Jenangs in a production term.
Citrapersada Mubarok Food, the current
name of the Jenang Sinar 33 production now has more than 162 employees in
production department and 20 operational management. The production has been expanded to the
international areas.
“Currently, we are exporting our
products to Korea, Taiwan and some countries in middle east such as Arab and Egypt”
Hilmy said.
As the result of the development of
technology, now the production using sophisticated technology. Nevertheless
there is a step that must use manual way. The process of cutting still using
human resources since it will affect to the original taste of Jenang.
“Even if using technology is really
helpful, but using hand is much more authentic and never change the originality
of the taste” Hilmy explained.
“The central store which is located in
Sunan Muria street number 33 always crowded of buyers. It will be more crowded
if the pilgrimage season comes. In normal season, the crowdies always happening
in weekend as the result of many tourists come to Kudus” Hilmy ended the
interview.